10 Content Marketing Secrets That Will Improve Your Social Campaign

By: John Souza on June 19, 2013

Content marketing is a skill that every single social manager needs to develop, if they are going to produce results with social media. Some say that without content marketing skills, you won’t be able to put an effective strategy together. Today, I’m going to share 10 content marketing secrets with you that will immediately improve your social campaigns!

#1: Creating the Platform Puzzle

Think of every platform (Facebook, Pinterest, Twitter) as a piece of your content brandpuzzle. The content on each site should be different, but should add up to the same topic goal. A Pinterest image, plus Facebook update, plus tweet = more product X sales.

#2: Using Excel Like a Boss

How in the world do you keep track of 50 different content strategies on 1 platform, with 8 platforms to manage? Excel. It’s Microsoft’s gift to social media managers everywhere.

#3: Remain 100% Ethical All The Time

Black hat marketing works, but like gambling you will eventually lose it all. Make sure your content marketing strategies are always 100% ethical, clean and Google compliant.

#4: Different Voices Are an Asset

You create content for your pages, and you curate content. This allows for different voices, styles and opinions to diversify your social content offering. It will almost always result in larger communities, especially if you are able to hire additional social writers.

#5: The Pareto Principle Rules

The Pareto Principle is also called the 80/20 rule. At least 80% of your content should be customer-centric, for entertainment, interest and engagement. The other 20% can be enterprise-centric, for direct sales, discounts, coupons and deals.

#6: Format Like a Marketer

Have you ever considered your Facebook post formatting, or how you post on Twitter? Use line spaces to make your post easy to read, and start using formatting to make your posts stand out from the rest.

#7: Consider The Lesser Used Content

Content like interviews, case studies, whitepapers and podcasts aren’t used very often by the average social media manager. Create these lesser used pieces of content to get them widely syndicated and shared virally in your niche.

#8: Content Value Gets You a Thank-You

Does your community thank-you for your content? If they don’t, perhaps you’re not anticipating niche problems early enough, and solving them before other expert content creators. That’s your job! Go for the rampant thank-yous.

#9: Show Customers You Truly Care

You are the online brand ambassador for your company, so show customers you really care about them. Go above and beyond to help them, send them free stuff, and put up lots of social proof that this is how you run your business. Customers come first!

#10: Focus on The Soft Metrics

Soft metrics like engagement, time spent on each platform, comment quality, shares, likes, retweets, repins and fan additions are important. These affect your day-to-day posting strategies more than the harder metrics like mobile, web and social.

Perfect these awesome content marketing secrets and explode your social communities in the coming months. Often in content strategy, it’s the small things that matter. Treat each customer like they are your only customer, consistently provide superb content and you will quickly become a social manager that thrives on success.

Which one of these content marketing secrets did you find most helpful?

World’s first floating nuclear power plant to begin operating in Russia in 2016

In three years, Russia will have the world’s first floating nuclear power plant, capable of providing energy and heat to hard-to-get areas as well as drinking water to arid regions.

The unique vessel should be operational by 2016, the general director of Russia’s biggest shipbuilders, the Baltic Plant, Aleksandr Voznesensky told reporters at the 6th International Naval Show in St. Petersburg. 

The Akademik Lomonosov is to become the spearhead of a series of floating nuclear power plants, which Russia plans to put into mass-production. 

The floating power-generating unit, aimed at providing energy to large industrial enterprises, port cities and offshore gas and oil-extracting platforms, was designed on the basis of nuclear reactors which are equipped on the icebreakers ships. The technology has proved itself for over 50 years of successful operation in extreme Arctic conditions.   

The floating power plant is a vessel with a displacement of 21,500 tons and a crew of 69 people. It’s non-self-propelled and therefore has to be towed to the desired destination. 

Each ship will have two modified KLT-40 naval propulsion reactors together providing up to 70 MW of electricity or 300 MW of heat, which is enough for a city with a population of 200,000 people. 

The floating nuclear power plants are expected to be used in remote regions of Russia’s high north and Far East, which currently see economic growth suffering from a lack of energy. 

For export purposes, the floating power plant can also be modified as a desalination plant able to produce 240,000 cubic meters of fresh water on a daily basis. 

15 countries, including China, Indonesia, Malaysia, Algeria, Namibia, Cape Verde and Argentina, have previously expressed interest in acquiring such power stations.

The manufacturer stresses that the process of fuel enrichment on the vessels complies with the regulations of the International Atomic Energy Agency (IAEA) dealing with nonproliferation of nuclear arms. 

Like every atomic station the floating power plant is designed with a safety margin, exceeding any possible threats, which makes the reactors invulnerable to tsunami waves or crashes with other ships or on-land structures.   

The power-generating unit is to be replaced by a new one after 40 years, with the used reactor returned to a specialized facility for re-utilization. 

The vessels are said to be safe for the environment as they don’t release any hazardous substances during operation. 

The construction of the maiden floating nuclear power station, Akademik Lomonosov, began in 2007 at the Sevmash Submarine-Building Plant in Severodvinsk. 

A year later it was transferred to the Baltic Plant, but was stalled for the last two years due to a lack of financing.   

The new deal to finalize the construction of a floating power unit for the floating nuclear power plant was signed between the Baltic plant and the Russiam state Rosenergoatom company in December 2012. 

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8 Things Really Successful People Do

Real success takes discipline and methodology. Here are eight things the most successful people are meticulous about getting right.

Most people claim to want success. But not everyone is willing to do the hard work and the smart work to get there. Often opportunities present themselves and because people are distracted, they miss them or give up on them before things fully develop.

Truly successful people don't leave much to chance. They are disciplined and focused.  They constantly seek new methods to achieve more, in bigger and faster ways. Listed below are eight different practices that will help you concentrate your efforts on rising above the tide.

1. Make Materialism Irrelevant

Fancy cars and houses are all well and good, but many foolishly focus on the byproducts of success, rather than concentrating on building sustainable success in the first place. Establish a bare minimum for your material needs, and then you can enjoy the benefits of success, debt and stress free.

2. Enhance Knowledge

Success comes faster to those who are open, active learners. The higher up the success ladder you climb, the more complex the systems and opportunities that are presented to you. Absorb all the information you can and if you sense a gap you can't fill, connect with people who have the knowledge you need.

3. Manage Relationship Expectations

People in your life require time. Successful individuals attract folk and so they have to carefully regulate the time they can spend with others. It's hard to limit the time you share and still make people feel important. Make choices about the people who matter to you and determine how you each can get value from your interactions. Then make sure they understand your limitations so they don't take it personally when you can't be present.

4. Practice Emotional Self-Awareness

Not all successful people are calm and nice. In fact, many can be volatile. But most are very aware of their tempers and idiosyncrasies. They know how to use their emotions to get what they want from life and work hard to make sure feelings don't become a detriment. Know yourself and learn how to let your emotions work for you in positive ways.

5. Commit to a Physical Ideal 

Everyone has a vision of their own perfect body. They don't have to be fashion models or athletes to be happy. But physical health is a consideration in their life and it's a big distraction when it gets out of whack. Determine the body you believe is worth working for and set a game plan to achieve and maintain it.

6. Gain Clarity About Spirituality

There are many highly successful people like Richard Branson and Warren Buffettwho don't consider religion to be important or relevant. But they have a clear point of view as to the role spirituality plays in their life. Find your own way to be at one with the universe and be clear and deliberate in how you practice.

7. Adhere to a Code of Ethics  

Really successful people live by rules. They may not be the rules of others, but consistency is important for them to maintain power and stability. Their individual view of how the world works is the basis for how they believe people should be treated and they will defend it until their dying day. Determine your ethical lines and broadcast them loud and clear so people around you know where you stand.

8. Focus on Time Efficiency

Prioritization is a key component of success. You can't reach your pinnacle if you are wasting time on distractions. Integration of activities frees up time for greater achievement. Spend your time on activities that are fun, enlightening and productive and soon you'll have gained hours to reap the benefits of success.

Ultimately, really successful people live their lives by design instead of default, so if you want to be one of them, dedicate time and effort to determining the plan for yourpreferred future and execute that plan in a focused and consistent manner.

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An Inc. 500 entrepreneur with a more than $1 billion sales and marketing track record, Kevin Daum is the best-selling author of Video Marketing for Dummies. @awesomeroar


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The Iraqi Dinar: Ditch the Hype and Get the Facts

Special Report

The Iraqi Dinar: Ditch the Hype and Get the Facts

Investing in currencies can be wildly risky and volatile.
It can also drive massive gains from relatively small investments.Just about every currency can be traded against another in real-time, providing tons of potential profits from most currencies in the world.
But what about the Iraqi dinar?
Why are people so crazy about it these days?
Is it really so unique and exotic?
The Iraqi dinar is a currency that has acquired quite a bit of popularity since the Iraq War began in 2003. That popularity has increased tenfold amidst speculation that it will dramatically increase in value.
Why else would the United States government be hoarding more of it than any other nation on the planet (excluding Iraq)?
Did Bush know something we didn't when he asserted that the “war would pay for itself”?
Can we, as investors, find an opportunity here?
We've created this report to make sure our readers have accurate information they can act upon.
Let's get started right when the Iraqi dinar was reborn...
Iraq War
Following the second U.S.-led war in Iraq, the dinar was in a state of limbo.
The old Iraqi dinar, featuring images of Saddam Hussein, had to be completely demonetized and a new batch had to be issued.
The U.S. Dollar (USD) became the de facto currency while the country was virtually rebuilt from scratch. Even to this day, the USD is heavily relied upon by businesses and citizens throughout the economy.
Eventually, banknotes were created in 2003 and the old bills were completely replaced in 2004. These new banknotes led to a cottage industry of sellers sending the new Iraqi dinar to oversea investors who hoped to profit from Iraq's new currency when the economy improved...
The provisional government of Iraq made this legal; the banknotes are exchanged at different rates by companies wanting to turn a profit.
The dinar has gone up in value over the past five years even though it’s not traded on any legitimate foreign exchange. All of the real action has been internal or between central banks through auctions.
The changing exchange rate comes from booming growth in Iraq and long-term devaluation of the USD...
GDP grew at more than 12% last year and the fiscal deficit is a modest 8% of GDP.
This pair of factors have driven the value of the dinar from 4,000 dinars per USD at the time of their introduction, to a high of 980 dinars per USD.
It has been hovering between 1,160 to 1,170 dinars per USD since early 2010.Iraq was in shambles after two wars and a decade of sanctions and neglect.
However, it still has 115 billion barrels of proven oil reserves, which puts it third behind Saudi Arabia and Canada. Oil production is at 2.9 million barrels a day with the dream of producing 12 million bbd by 2017.
A number of the world's leading oil companies are working hard to boost production as quickly as possible, which in turn has helped boost the explosive growth rates we've seen since the last war.
The U.S. Government's Off-the-Books Stash
The U.S. Treasury does not officially list the Iraqi dinar as part of the country's Forex reserves. However, the Treasure does say it did an initial currency swap with Iraq to fund their government and ministries.
Exactly how many dinars were traded is never mentioned, but it does make reference to “billions of U.S. dollars” traded to Iraq.
Experts speculate the U.S. government received nearly 4 trillion Iraqi dinars at an exchange rate of 4,000 dinar to 1 USD.
If this is even close to true, at 1170 dinars to one 1 USD, the U.S. government would be sitting on a 340% gain — as would anyone else who speculated on the dinar over the years.And that would give Bush’s statement — “This is a war that will pay for itself” — some weight.
Back and Forth... and Back Again
Rumors of extreme deprecation have become a complex issue. Many sources have bantered back and forth over the past year, entertaining the idea that a serious devaluation may be under way.
However, the Central Bank of Iraq recently attempted to extinguish that notion when it publicly announced an imbalance of the Iraqi dinar exchange rate while simultaneously denouncing rumors that the dinar will soon experience a sharp decline in value.
The Iraqi government planned on pulling three zeros off the end of the currency, which would make for easier math without changing the purchasing power.
Back in September 2011, Alsumaria, an Iraqi satellite television station, reported: “Iraq Central Bank said that it won’t only delete the zeros, but it will also change Iraq monetary structure in order to provide bigger currencies.”
In mid-April, the finance committee in the Iraqi Council of Representatives warned investors and Iraqi citizens how the low exchange rate of the dinar compared to the USD would be detrimental to Iraq's economy. Strict regulations were then mandated on the sale of dollars based on trade restrictions with Iran and Syria.
The Central Bank was expected to withdraw dinars from the market in masses to facilitate the change.
Two days later, everything changed....Iraq officially suspended all previous plans of dropping three zeros off the value of bank notes of its currency, claiming that the economic climate isn't yet “suitable” for such a dramatic restructuring procedure.
To withdraw the 30+ trillion dinars currently in circulation would be an overwhelmingly tedious process that is not on Iraq's agenda, and will not be a priority “until further notice,” according to the cabinet secretary.
It's a curious story, indeed: speculating on something so volatile for which one day devaluation is imminent and the next it's not to be spoken of “until further notice”...
Since then, the plan to change the denominations of dinar bills is now quietly still on the table, although it has been slightly changed.
The new bills with much smaller numbers are tentatively going to be in circulation with the old notes for several years. Gradually the old notes will be phased out as old paper bills are retired.
“The knocking out of zeros from Iraqi paper currency will save Iraqis using massive sums of paper money in their money transactions,” said Central Bank Deputy Governor Mudher Saleh.
Buyer Beware!
There are many dinar dealers on eBay as well as sketchy websites that sell currency with no licensing.
Those dealers and resellers are usually the ones who promote the dinar as a great investment opportunity in forums and other media channels.
Don't forget the dinar is still not traded through regulated exchanges.
Any purchases you make today are unregulated and you will not have the protection that the Chicago Mercantile Exchange and other major currency markets provide.A little bit of common sense goes a long way here. Anyone who tells you that you can make a fortune purchasing Iraqi dinars and then turns around to sell them to you is clearly betting it will never happen.
A Real Opportunity Will Come
As we've seen with the back-and-forth currency policies and announcements, the Central Bank of Iraq is still finding its place in what is essentially a brand-new country.
Once monetary policy stabilizes and the dinar is introduced in legitimate Forex exchanges, we'll have a real opportunity on our hands.
What the Iraqi dinar will do (once it is safely and widely traded) is allow you to bet on a country in the Middle East that is seeing strong growth and constantly improving balance sheets.
As long as oil is in high demand — which will undoubtedly be until the world runs out — Iraq will have plenty of money pouring into its borders. Don't forget that Iraq has the potential to boost exports several times over.
While Iraq is still fighting a culture of corruption, there are few oil-rich countries with more potential. Virtually every other oil exporter is either a closed economy or already highly leveraged with debt...
With the low fiscal deficit of 8% GDP, Iraq will only be slowed by global economic forces — unlike the United States.
Wealth Daily has been following news on the Iraqi dinar for years, and we will continue to keep a close eye on developments while cutting out the hype and chafe.
Keep an eye on Wealth Daily for the latest updates.
There are bound to be numerous opportunities for profit ahead, and we'll let you know as soon as they present themselves.

The Central Bank of Iraq raised interest rates in 2007 in an attempt to allow a gradual appreciation of the dinar. The move will also fight continued use of the USD within the Iraqi economy, although progress has been very slow. Hopefully, it will continue to work on building a strong, competitive, market-based economy.

You can download the PDF version here: The Iraqi Dinar: Ditch the Hype and Get the Facts 


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Compensation Disclosure

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topics or products. http://about.me/abdullahibrahim